New release announcement software

Social media allows information to spread across the globe in seconds, and it is the fastest way to make people know. But first, we highly recommend you to determine whether or not to share an announcement on social media.

Ask yourself if the information both positive and negative will have an impact on your customers and followers. Is your update announcement going to be just another noisy tweet or post? If yes, then reframe the message or bundle it up with other less important bug fixes.

Did you notice a new Slack logo and change in an interface? Replies are hilarious. It is a positive indicator that Slack was able to build a community of people, who cared about the company and was indeed excited to see the news. An announcing tweet is funny, modified for the Twitter community. Look closely to the engagement rates! In situations where you are tremendously proud about the work being done to release a new feature or did something that will impact all customers, it is advisable to take one more extra step and summarize announcement in a blog.

In contrast to social media, where you are limited in words like Twitter, or in general the message is expected to be short , creating a blog is a smart way to announce product update. Also, a blog gives you more space to be creative. In contrast to a website updates page, a blog allows you to add personal notes. Let the CEO or head of Marketing or Development explain why the update is important for your business. Add extra information on why it was hard to release it. By emphasizing the importance of an update and how you have accomplished it, you first build the credibility of your brand, second give value to readers by entertaining them and explaining pro tips and what could have been avoided.

For example, Crypterium is a top writer in Finance on Medium. Your biggest fans are likely to get excited about a new product update announcement regardless of how it is delivered. Unfortunately, they are a small portion of a customer base. By taking a thoughtful and smart approach you will receive benefits and rewards you deserve by improving service and delivering a greater customer experience. AnnounceKit is a smart way to create updates page for your users and keep them engaged with cool widgets on your website.

Not every update is noticeable, but every update should be communicated to a user in a smart and the right way. Moreover, We highly recommend you read our article about communicating the price changes to customers if you want to deepen your knowledge about announcements!

Arsen is SaaS enthusiast and entrepreneur at heart. He currently handles growth and team at AnnounceKit. Your Red Hat account gives you access to your member profile, preferences, and other services depending on your customer status. For your security, if you're on a public computer and have finished using your Red Hat services, please be sure to log out. One of the major functions of any open source project is releasing software, with the goal of reaching as many users as possible.

To help our projects succeed, we need to ensure that we get the message out in a timely fashion, to the widest relevant audience, and with the right information. With that in mind, we've crafted a set of guidelines for coordinating release announcements to ensure that your excellent work doesn't get lost in the shuffle. Remember that these are only guides; your own community practices can be different. Pushing out a release announcement would seem to be relatively straightforward, but in order to get the most impact from your announcement, it should be written in a way that's going to be most likely to be picked up by the media.

Here, then, is a template for a release announcement, with some guidelines. Please note, this is a guide only, and boilerplating exactly what we have here may not be effective for your project. Be matter-of-factual about information shared in public statements.

Avoid hyperbole "the bestest project ever made!!! As tempting as it is, release announcements should not opportunities to hype your project. You can take the opportunity to thank your hard-working community, however; this not only gives credit where credit is due, but also emphasizes the free and open source nature of the project. Media outlets will rapidly disregard such hyperbole and possible avoid spreading the word about your release altogether. Be clear, concise, and use facts and supportable information.

This will help get your announcement more broadly disseminated. Starbucks updated its app with new features and wanted to encourage its customers to try it out. They introduced the new features by using screenshots and invited them to leave a tip using the application.

The tool also makes it easier to track customer loyalty rewards. The drinks are mouthwatering in the picture. Hopefully, they also taste good. Each product has different benefits; the customer can decide which product they want, based on their personal health goals.

The woman doing yoga reflects on balance and peace of mind. The recipient can easily associate herself with this woman. The recipient can easily navigate to the website by clicking the menu.

This email is an excellent example of leveraging a product launch email sequence. After the recipients voted, Massdrop created their customized keycap set.

They thanked the members for voting and showed them the new goodies. Peloton was going to launch its new tread, so they sent out this email promoting it. I assume this email was sent to women so they could identify the running woman with themselves.

The design layout is clear, and the copy focused on emphasizing the technology aspect of the product. The announcement of the new video game is very rich concerning visuals. We can have a sneak peek into the game and get to know the hero. An embedded video helps the player learn about the game and missions. The testimonial given at the end of the email can provide the final push to decide to check it out.

Nintendo also came up with a hashtag that boosts their social media account and helps build a community as well. Prezi summed up their story about becoming a great success. They wanted to say thank you for providing the Prezi Next platform for free.

They described how Prezi Next was different and what the features were. At the bottom of the announcement, there is info on a Premium version which includes additional features.

This book launch email template shows what Los Angeles is about and who wrote it. They encouraged the reader to pre-order it. Early birds would be among the first ones to receive the book, and they would also enjoy free shipping. You can track the success of the email campaign if the customer uses the code to unlock the offer. Since this launch message is quite long, it was a good idea to insert 3 CTAs to make it easier to buy the book.

The very first sentence of this app launch email template is straight to the point. The recipient knows that life will become more comfortable from now on. Visuals help the recipient imagine what kind of holiday cards they could create. Positive emotions are triggered by associating with family and friends.

And for sure with a call to action to download it. Protein Pouch used friendly colored email template design for announcing a new range of healthy products. As displayed in the email, each product has different ingredients; the customer can decide which product they want, based on their preferences. This will encourage more people to sign up for the list and receive updates about this special opportunity.

Hulu nailed this announcement email campaign. Another smart thing in this example, they highlighted the one-month free subscription, that can increase the click rate. And I have multiple examples that support my opinion.

For Apple Watch Series 4 product launch emails example:. I dig the two-column layout below the header section. However, for MacBook product launch email, they have sent a brighter product announcement email to highlight their product color. Beautiful design and a lot of confidence and mystery can really motivate a click through. This email does just that. Similar to the last 2 examples from Apple, Nike has used a one-column layout in their product launch email, displaying stunning product images.

Notice the simplicity in terms of colors. Use your brand colors for consistent communication. Announcing the new Canva for Work, they did offer in the following email example an early access registration for their users. The email design does match perfectly with their website too. I like how they keep their visual identity consistent. This email is a beauty! Short content, they used emojis , alongside a beautiful illustrations on a gradient background. Announcing the time of when your live broadcast will air is another way to keep potential viewers engaged.

The design is striking and simple, with tasteful use of animation. The message is brief and compelling. And the call to action is strong. Another way to keep your users engaged is by sending a teaser email before the announcement, as we covered in the 3 stages of the product launch announcement section. The goal of this type of campaign would be to excite and intrigue readers, building anticipation for the main event: the launch day reveal. This will open up their appetites for more detail come launch day!

A teaser email to get you excited about what is to come, with a smart sneak peek of the skateboard at the background. The announcement email template layout in this example is fairly unique, especially the hierarchy.

Performance-wise, it was our most clicked email blast of all-time. The first time that a food-related email catches my attention. Maybe it is extensive use of red throughout, the icon of the man rolling out the carpet, and the mystery of the copy.

Or might be the limited-time countdown below that triggered my sense of urgency. Still, all great launch email elements. This means using colors sparingly and keeping copy short, although you should still add some personal touches. A minimalist design introducing the new Framer, along accompanied with a tagline. I got to give credits for how clear the call to action button is.

Include in the email why they should be excited about the new update and how the benefits will affect them. Spotify invited their users to check out the refreshed app in the following announcement email example. You need to make it catchy and informative at the same time so that recipients will be drawn in from just reading the subject line without even opening your message.

It sounds like a little VIP email. Include a creative design for your launch email, so that recipients will be able to easily distinguish what you offer. The simpler the design is, the easier it gets on their eyes and they are more likely to read through all of your message in order to find out about your product or service.

Macaw, the code-savvy web designing tool, used the creative design of the image in their software launch announcement email. Short and sweet new feature announcement email template example from Usabilla.

They used a simple design of a video explaining the new feature. Including animated GIFs in your announcement email can make a good impression on the recipients. Recipients are more likely to read the message and click your CTA because it becomes very personal when the GIF is showing the value in a creative way.